“Affluence meets Influence” – that’s Avenue Magazine’s winning motto. In a time of declining print sales, this iconic publication, helmed by President Randi Schatz and Editor-In-Chief Daisy Prince, is flying off the proverbial shelves in its 40th year. Why? Perhaps the secret lies in its long-standing ties with Manhattan’s elite: as the affluent island’s oldest society magazine and one of the first in the United States, it is no surprise that this insider holds the upper hand in the battle of the most influential readers in New York.
While many magazines have overlapping audiences, Avenue’s target market is largely exclusive according to a 2015 Ipsos Survey. Compared to four major competing publications, which reach readers with an average household income between $105,893 – $407,000, Avenue stands out by reaching readers with an average household income of $3,300,000. This much thanks to its content being written both by and for the most elite of NY society, as well as its concierge distribution to Manhattan’s most exclusive buildings. Since Schatz and Prince’s arrival in 2012, Avenue has experienced double digit growth in ad revenue by continuous efforts to grow and evolve the magazine, while remaining true to its legacy as an upbeat take on the most notable residents in one of the most inspiring cities in the world.
With 96% of its readers being homeowners with a net worth over $5 million, it is easy to see why Nikki Fields from Sotheby’s International Realty favors Avenue as way of reaching her key prospects: “My high-end luxury sales come from Fifth Avenue, Park Avenue and all of the most desired addresses in between. So when I want to reach prime prospects, Avenue Magazine is the destination I visit first.”
If you thought publishing a magazine is all this magazine does though, you are sorely mistaken. Avenue has a number of strings to its bow, one of them as a co-host of the New York Luxury Travel Collection Showcase together with the travel industry specialist Muse Agency. The exclusive event brings together industry leaders from the world’s most important and exclusive hotels and luxury travel brands to allow them to meet and transact with key travel decision makers and major media. The invitation-only event is taking place at the iconic Pierre Hotel in Midtown Manhattan on November 17 & 18, 2016. This busy magazine also produces its own concierge publication, Avenue Concierge, which is the only publication that sits in room and at concierge desks catering exclusively to the luxury market. The publication includes a mash up of New York’s finest offerings for the wealthiest and most discerning visitors, available in more than 40 five-star luxury hotels and clubs across New York and reaching over 4.5 million affluent visitors annually.
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In its 40th Anniversary issue, Avenue Magazine took a look back in the past 40 years of society coverage the magazine has become known for, bringing back favorite contributors of the 1980s, 1990s, 2000s and this decade to discuss highlights of these time periods. This included photo retrospectives by Mary Hilliard, Patrick McMullan and Billy Farrell as well as commentaries from former contributors and editors in regards to their best memories from their years working for Avenue Magazine. Avenue continue to feature top-of-their-game individuals with a fascinating story to tell, like artist Jennifer Rubell, writer Kelly Klein and living legend Chris Blackwell.
Prior to joining Avenue Magazine, President Randi Schatz was the Publisher of Worth Magazine and has served as the Chief Revenue Officer of Hitviews. Editor-In-Chief Daisy Prince has an extensive background covering society’s elite circles before joining Avenue Magazine for publications including Worth, Vanity Fair and the London-based society magazine Tatler.
For more information on Avenue Magazine, visit: www.AvenueMagazine.com
