The Mayfair Townhouse surprises and redefines what it means to be a London hotel. Overlooking London’s Green Park, this is the fifth hotel in the Iconic Luxury Hotels UK portfolio, introducing an unexpected new personality from the traditional brand offering. In the heart of Mayfair, the extravagant London hotel is a new generation of lifestyle hotel, and as Hubert Losguardi Director of Sales and Marketing at The Mayfair Townhouse says, “Mayfair Townhouse is where you’ll find both luxury and the joy of the unexpected and in three words, we are ‘Curious, engaging and witty’.”
Without the restrictions of a traditional hotel, there is not a single room at The Townhouse that has not been meticulously curated. The hotel fills a void between ritzy high-end lavish hotels and the corporate enterprise properties that currently stand in Mayfair.
Expect the unexpected when you walk through The Townhouse’s doors. Surprising moments await around every corner of the fifteen connected Georgian buildings that line Half Moon Street, which once served as the setting for Oscar Wilde’s most famous play, “The Importance of Being Earnest.” Built in the 1730’s Victorian London, Half Moon Street was a vibrant hangout for bachelors, bohemians, and artistic types.
Moments in history and culture are woven throughout The Mayfair Townhouse’s discreet address, defining the central pillars of design and personality of this eclectic hotel.
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With remarkable libations and stunning design, The Dandy Bar is The Townhouse’s heart and soul. where you can escape from the bustling streets of Mayfair. The Dandy Bar is the epitome of bespoke cocktails. Take, for example, The Mayfair Dandy, an avant-garde take on the classic Dandy cocktail once enjoyed by the area’s hedonists. The design, of course, evokes the dandy spirit. The lampshades have silk pleated shades, the seating is covered in printed velvets and leathers, and the room is decorated with marble, brass, and high gloss timbers.
The Mayfair Townhouse does not have a traditional restaurant; instead, you are invited to The Lower Ground Floor, a vibrant space located downstairs off the entrance lobby. This is a place for the modern nomad traveler to work, explore and connect with the personalities of the time, and enjoy breakfast. As you enjoy this convivial library-esque space, take in the whimsical characters on the walls. Beyond these confines, the main dining room awaits, offering a versatile oasis for private dining or an elegant gathering place.
Mayfair is synonymous with status, heritage, and prestige, and it is surrounded by world-class shopping, bespoke retailers, fine dining restaurants, and cultural attractions. The Mayfair Townhouse offers both luxury and the thrill of the unexpected. Guests come for the exceptional service and inspiring environment, and they leave with renewed confidence that choosing personality over conformity is always worthwhile.
The Mayfair Townhouse
27-41 Half Moon Street, London. W1J 7BG, United Kingdom www.themayfairtownhouse.com