Did you ever wonder what goes on behind the scenes of a successful event? Finding the right location with the perfect ambiance is key. But the guests that attend matter as well. And making sure the event is well attended requires connections. It’s always good to have a blend of friends everyone knows and friends that no one knows, and a few celebs as well. Giving the event an exquisite setting is of course conducive to ticket sales.
Enter Lauren Lawrence who knows just the right people. As the lead Chair along with Marion Waxman and Pamela Morgan, of the kick off charity event of the Samuel Waxman Cancer Research Foundation’s fundraising season, Lauren suggested the Foundation hold its Ladies Luncheon at Susan Gutfreund’s elegant duplex apartment on Fifth Avenue.
A friend of the Jason Wu brand, Lauren invited the label to showcase their beautiful summer and pre-fall fashions at the luncheon attended by 125 people. Many that attended the sold out event were at Lawrence’s invitation.
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Susan Gutfreund, Lauren Lawrence ©Rob Rich of Society Allure
